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Emel x Diana Danielle 2014 Campaign Shoot


This year for 'emel by Melinda Looi' 2014 Raya collection, Melinda Looi invited Malaysian actress, model, TV host Diana Danielle to co-design ‘Diana Danielle x emel’ (Diana Danielle for emel), a capsule collection of ladies’ Baju Raya inspired by the celebrity’s personal style of youthful, feminine elegance.

The design elements found in both collections originate from the beautiful Islamic art and architecture of the Alhambra, a Spanish palace that is recognized as a UNESCO world heritage site. Reflecting traditional Islamic motifs of geometric patterns in bright colours, a key highlight of the ‘emel by Melinda Looi ‘ 2014 and ‘Diana Danielle x emel collections’ are several exclusively designed prints which were inspired by Islamic tiles, softened by floral illustrations and cut in graceful, fluid garment styles. There is also prominent use of embroidered lace, sparkling embellishments, and interesting trimmings to achieve a bold and structured, yet feminine look. The two collections, ‘emel by Melinda Looi’ and ‘Diana Danielle x emel’ are available in a variety of colours, cuts, designs and patterns in numerous high quality fabrics from fluid crepe, cotton, and linen, to more structured and formal duchess satin and jacquard pieces

From traditional Baju Kurung to modern, edgier pieces as well as sophisticated evening looks for dressier occasions, ‘emel by Melinda Looi’ 2014 aims to provide a complete day to night range of Baju Raya for all women. There are also Baju Melayu outfits catering to couples and families seeking co-ordinating outfits for Raya. Retail prices range from RM280 – RM480.

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Berita Harian Feature emel 2014

berita harian feature emel x diana danielle

It's such a pleasure to see our Emel by Melinda Looi x Diana Danielle Raya 2014 collection featured on Berita Harian! Big thank you to Berita Harian for the write up on our Raya collection :)

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Emel 2014 - The Making of Diana Danielle


Behind the scenes of the Emel x Diana Danielle campaign shoot.

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A Safe and Stylish Balik Kampung

emel by Melinda Looi is a charity Ramadhan collection. Each year, a part of the proceeds from the collection will be donated to charity. Ramadhan is a time of giving back. This year, we are giving back to you! One lucky person stands a chance to win a Volkswagen Polo Sedan just in time for his/her Balik Kampung journey this coming Raya!

To win, all you need to do is fill out a short and simple survey on the contest microsite. It only takes 5 minutes of your time and you’ll be in the running to win a new car.

The Volkswagen Polo Sedan comes equipped with top-notch safety features for a powerful and confident drive – perfect for road trips with your family! If you’d like to test drive one today, click here to book a test drive at a Volkswagen dealer near you.

Click here to win a Volkswagen Polo Sedan now! 


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Clove Magazine - Diana Amir wearing Emel by Melinda Looi

COVER Clove 14th July 2013_Diana Amir in Melinda LooiClove 14th July 2013 (2)Clove 14th July 2013 (3)

Diana Amir x Emel by Melinda Looi collection was featured in Clove Magazine. Diana Amir talks on her new venture with emel and about the tudung collection. Thank you Clove Magazine for the feature! xx

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Emel by Melinda Looi 2013 Campaign Pictures

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Raya For Her collection under the ‘emel’ by Melinda Looi label Campaign pictures with actress-singer Maya Karin, whom we used as the face for our Raya collection shoot together with my own Maya Luebbert.

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Diana Amir x Emel 2013 Fashion Show

Raja Nadia SabrinaRuzana IbrahimSalima HabibiShabana HasanShea RasolSiti NordianaHeliza Helmi.jpgLynda Roslan.jpgNieyl

diana amir and melinda

We thank everyone for an amazing launch of Diana Amir x Emel by Melinda Looi. Indeed, we believe that this is a start to a charitable line from Melinda Looi, which we hope will be able to bless those who are less fortunate this Raya and all the next Hari Raya to come!

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