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Emel X CLPTS: BTS Hari Raya Collection Launch!

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As you may have noticed from our social media feed, we had an Emel X CLPTS Raya collection launch event at Zoo Negara on 26th April!
We have so many things we would love to share with you from preparing the event to to the fashion show itself!
So stay tune Love, Melinda Looi & Team.
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Behind The Scenes : Emel by Melinda Looi X Liyana Jasmay X Emma Ma'embong

How time flies. 
The collaboration for a baju raya 2015 collection between actress Liyana Jasmay, Emma Ma'embong and fashion designer Melinda Looi is a riot of colours befitting the theme, “Colourful Journey”.
We will be uploading a few more behind the scene videos soon.
Love,
Melinda Looi

 

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Blogger Event with Diana Danielle - Visit to IJN Foundation

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Last week, we organised an event for our top bloggers, together with Diana Danielle to visit the children's paediatric ward in IJN Foundation, where a portion of the proceeds from Emel x Diana Danielle sales will go to this Raya. We started our journey early in the morning where we brought some goodies for the children and their families. It was indeed a very moving day as we saw how the kids were suffering from heart disease and needs to be taken care 24/7. Some were even as young as just a few months old and it was heart-wrenching to see what they go through everyday.

After visiting IJN Foundation, we brought our bloggers to our Melinda Looi Parkson Counter to shop and try on the new collection. It was definitely a day to remember this Raya!

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Emel x Diana Danielle Official Launch

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Runway looks of our Emel x Diana Danielle Collection. Reflecting traditional Islamic motifs of geometric patterns in bright colours, a key highlight of the ‘emel by Melinda Looi ‘ 2014 and ‘Diana Danielle x emel collections’ are several exclusively designed prints which were inspired by Islamic tiles, softened by floral illustrations and cut in graceful, fluid garment styles.

From traditional Baju Kurung to modern, edgier pieces as well as sophisticated evening looks for dressier occasions, ‘emel by Melinda Looi’ 2014 aims to provide a complete day to night range of Baju Raya for all women. There are also Baju Melayu outfits catering to couples and families seeking co-ordinating outfits for Raya. Retail prices range from RM280 – RM480.

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A portion of sales proceeds from both collections will be channelled to the IJN Foundation, as nominated by Diana Danielle, to help the poor heart patients seeking treatment at the Institut Jantung Negara (IJN).

“I visited the paediatric ward of IJN assisted by the IJN Foundation personnel one day, and the sight of so many children suffering from cardiovascular conditions really tugged at my heartstrings. Many of their parents cannot afford to pay for treatment, which is where the IJN Foundation comes in to help. I hope that this collaboration with Melinda Looi would contribute towards the treatment of some children too,” said Diana, who is also the mother of an eleven-month old baby boy.

Children are our future. I believe it is our responsibility to care for them, even if they’re not our own. Diana and I are both mothers, so we feel strongly about contributing to a cause that provides assistance to children, especially because they cannot help themselves.

I would like to thank everyone for coming and celebrating the launch of Emel x Diana Danielle with us. May this Raya bring you much joy, happiness and reunite relationships among your loved ones!

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Emel x Diana Danielle 2014 Campaign Shoot

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This year for 'emel by Melinda Looi' 2014 Raya collection, Melinda Looi invited Malaysian actress, model, TV host Diana Danielle to co-design ‘Diana Danielle x emel’ (Diana Danielle for emel), a capsule collection of ladies’ Baju Raya inspired by the celebrity’s personal style of youthful, feminine elegance.

The design elements found in both collections originate from the beautiful Islamic art and architecture of the Alhambra, a Spanish palace that is recognized as a UNESCO world heritage site. Reflecting traditional Islamic motifs of geometric patterns in bright colours, a key highlight of the ‘emel by Melinda Looi ‘ 2014 and ‘Diana Danielle x emel collections’ are several exclusively designed prints which were inspired by Islamic tiles, softened by floral illustrations and cut in graceful, fluid garment styles. There is also prominent use of embroidered lace, sparkling embellishments, and interesting trimmings to achieve a bold and structured, yet feminine look. The two collections, ‘emel by Melinda Looi’ and ‘Diana Danielle x emel’ are available in a variety of colours, cuts, designs and patterns in numerous high quality fabrics from fluid crepe, cotton, and linen, to more structured and formal duchess satin and jacquard pieces

From traditional Baju Kurung to modern, edgier pieces as well as sophisticated evening looks for dressier occasions, ‘emel by Melinda Looi’ 2014 aims to provide a complete day to night range of Baju Raya for all women. There are also Baju Melayu outfits catering to couples and families seeking co-ordinating outfits for Raya. Retail prices range from RM280 – RM480.

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Berita Harian Feature emel 2014

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It's such a pleasure to see our Emel by Melinda Looi x Diana Danielle Raya 2014 collection featured on Berita Harian! Big thank you to Berita Harian for the write up on our Raya collection :)

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Emel 2014 - The Making of Diana Danielle

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Behind the scenes of the Emel x Diana Danielle campaign shoot.

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A Safe and Stylish Balik Kampung

emel by Melinda Looi is a charity Ramadhan collection. Each year, a part of the proceeds from the collection will be donated to charity. Ramadhan is a time of giving back. This year, we are giving back to you! One lucky person stands a chance to win a Volkswagen Polo Sedan just in time for his/her Balik Kampung journey this coming Raya!

To win, all you need to do is fill out a short and simple survey on the contest microsite. It only takes 5 minutes of your time and you’ll be in the running to win a new car.

The Volkswagen Polo Sedan comes equipped with top-notch safety features for a powerful and confident drive – perfect for road trips with your family! If you’d like to test drive one today, click here to book a test drive at a Volkswagen dealer near you.

Click here to win a Volkswagen Polo Sedan now! 

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Clove Magazine - Diana Amir wearing Emel by Melinda Looi

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Diana Amir x Emel by Melinda Looi collection was featured in Clove Magazine. Diana Amir talks on her new venture with emel and about the tudung collection. Thank you Clove Magazine for the feature! xx

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See Who's At Our ‘emel by Melinda Looi’ Official Launch

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‘emel by Melinda Looi’ official launch at the Islamic Fashion Festival 2013 with Celebrity Model Ning Baizura, Melissa Saila, Dira Abu Zahar, Aishah Jennifer Sinclair, Dato’ Yasmin Yusuff, Tania Khan, Ameera Zaini, Nieyl, Lynda Roslan II, Ruzana Ibrahim, SITI NORDIANA, Salima Habibi, Heliza Helmi and many more. 
 
See more photos of the Islamic Fashion Festival 2013 in Kuala Lumpur on facebook!
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