We have launched! We have been so happy with all the support and showing the collection to you. How gorgeous is the emel X CLPTS collaboration? We were super delighted with the underwater photo outcome for our campaign and we didn't know how Aishah, Atilia, Daphne, Dynas, Serena and Sazzy could stay so long underwater to stroke a pose!
More stories coming up!
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Emel 2016: Take us back to the time when we were on the island for #emelbymelindalooi #raya2016 collection! Listen to what @ccserenacc has to say on our @emelbymelindalooi #emelxserenac baju raya collaboration!
Emel 2016: Just a week more to go for our #emelbymelindalooi #raya2016 collection! Listen to what @sazzyfalak has to say on our @emelbymelindalooi #emelxsazzyfalak collaboration! We can't wait for you to shop online on 25th April 2016!
Emel 2016: Counting the days to our #emelbymelindalooi #raya2016 collection! Listen to what @dynasmokthar has to say on our @emelbymelindalooi #emelxdynasmokthar collaboration! We can't wait for you to shop online on 25th April 2016!
Last week, we organised an event for our top bloggers, together with Diana Danielle to visit the children's paediatric ward in IJN Foundation, where a portion of the proceeds from Emel x Diana Danielle sales will go to this Raya. We started our journey early in the morning where we brought some goodies for the children and their families. It was indeed a very moving day as we saw how the kids were suffering from heart disease and needs to be taken care 24/7. Some were even as young as just a few months old and it was heart-wrenching to see what they go through everyday.
After visiting IJN Foundation, we brought our bloggers to our Melinda Looi Parkson Counter to shop and try on the new collection. It was definitely a day to remember this Raya!