News / baju raya
Emel 2016: Just a week more to go for our #emelbymelindalooi #raya2016 collection! Listen to what @sazzyfalak has to say on our @emelbymelindalooi #emelxsazzyfalak collaboration! We can't wait for you to shop online on 25th April 2016!
Last week, we organised an event for our top bloggers, together with Diana Danielle to visit the children's paediatric ward in IJN Foundation, where a portion of the proceeds from Emel x Diana Danielle sales will go to this Raya. We started our journey early in the morning where we brought some goodies for the children and their families. It was indeed a very moving day as we saw how the kids were suffering from heart disease and needs to be taken care 24/7. Some were even as young as just a few months old and it was heart-wrenching to see what they go through everyday.
After visiting IJN Foundation, we brought our bloggers to our Melinda Looi Parkson Counter to shop and try on the new collection. It was definitely a day to remember this Raya!
Runway looks of our Emel x Diana Danielle Collection. Reflecting traditional Islamic motifs of geometric patterns in bright colours, a key highlight of the ‘emel by Melinda Looi ‘ 2014 and ‘Diana Danielle x emel collections’ are several exclusively designed prints which were inspired by Islamic tiles, softened by floral illustrations and cut in graceful, fluid garment styles.
From traditional Baju Kurung to modern, edgier pieces as well as sophisticated evening looks for dressier occasions, ‘emel by Melinda Looi’ 2014 aims to provide a complete day to night range of Baju Raya for all women. There are also Baju Melayu outfits catering to couples and families seeking co-ordinating outfits for Raya. Retail prices range from RM280 – RM480.
A portion of sales proceeds from both collections will be channelled to the IJN Foundation, as nominated by Diana Danielle, to help the poor heart patients seeking treatment at the Institut Jantung Negara (IJN).
“I visited the paediatric ward of IJN assisted by the IJN Foundation personnel one day, and the sight of so many children suffering from cardiovascular conditions really tugged at my heartstrings. Many of their parents cannot afford to pay for treatment, which is where the IJN Foundation comes in to help. I hope that this collaboration with Melinda Looi would contribute towards the treatment of some children too,” said Diana, who is also the mother of an eleven-month old baby boy.
Children are our future. I believe it is our responsibility to care for them, even if they’re not our own. Diana and I are both mothers, so we feel strongly about contributing to a cause that provides assistance to children, especially because they cannot help themselves.
I would like to thank everyone for coming and celebrating the launch of Emel x Diana Danielle with us. May this Raya bring you much joy, happiness and reunite relationships among your loved ones!